Our mission

Our Mission

We’re on a mission to prove that healthy snacks for kids can be just as delicious, fun and exciting as their favourite sweet and chocolate choices. We’re parents too, which is why we understand that moms and dads are always on the lookout for a treat that makes their kids happy without causing a sugar rush (and subsequent sugar crash). That’s why we are committed to creating planet-friendly sweets that cut treat-time drama and make parents and kids equally happy!

Our Vision

We have a vision of a not-too-distant future where kids everywhere choose to snack without added sugar, high-protein foods and say “no thank you” to sugar-laden and over processed junk foods. Is that too much to hope for? Maybe. In the meantime, we’ll focus on giving kids fun and enticing alternatives to checkout-line chocolates and sweets that double as an imagination-stimulating tangram toy and a healthy chocolatey treat.

Our Core Values

Kids come first! Every decision we make is made with our sweet-loving food critics in mind - the kids! From engaging packaging options to deciding which flavours, we place ourselves in the mindset of our young audience to decipher what would appeal to them most while keeping their nutritional requirements front of mind.

Only the best will do

We know that parents only want the best for their children, which is why we go above and beyond to ensure that only the finest organic ingredients make their way into our Super Duper Snacks. We partner with suppliers who share our vision and are as committed to creating a healthy generation as we are.

Play is the way

We believe that playtime is the best time for children to engage in deep learning and develop their imaginative skills. That’s why we choose to shape our bars into easy-to-separate tangram-inspired pieces that double as a fun puzzle and a tasty treat.

Building great habits today

The habits that we instill in our children today will go on to shape the future of our planet. For this reason, we insist on giving children the option to choose a sustainably-made snack that is as good for the planet as delicious, made from the best Organic indigents, and of course, without added sugar.